UNICEF, World Health Organisation, The Gates Foundation and GAVI
Campaign: Humanly Possible · Film, print, digital and OOH
A joint campaign from UNICEF, the World Health Organisation, Gavi and the Bill & Melinda Gates Foundation, marking fifty years of global immunisation programme that eradicated smallpox. The campaign created by Tea & Water, 'Humanly Possible' was designed to pressurise decision-makers to keep funding the programme for the next 50 years, then campaign was based around the key truth that vaccinations save 6 lives a minute.
My role went well beyond producing content: I ran it as a global project. The film was delivered in more than 100 versions across around 120 markets, including translations into six languages, holding rights, consistency and quality across every territory. The work earned placements in The Economist, The New York Times, The Wall Street Journal and the Financial Times, and ran on the Times Square video wall.
Client: UNICEF · WHO · Gavi · Bill & Melinda Gates Foundation
Role: Creative Producer — global delivery
Formats: Film, print, digital, OOH
Scope: 120 markets · 100+ film versions · six languages
Media: The Economist · New York Times · Wall Street Journal · Financial Times · Times Square
Live: itshumanlypossible.org
Role: Creative Producer — global delivery
Formats: Film, print, digital, OOH
Scope: 120 markets · 100+ film versions · six languages
Media: The Economist · New York Times · Wall Street Journal · Financial Times · Times Square
Live: itshumanlypossible.org
