Siemens Mobility
Campaign:Transform the Everyday · Film and stills 2023
Rail is being reshaped by digital, AI and automation, to make it safer, cleaner and more efficient. The challenge was to make that transformation human: to tell the story about complex technology through relatable stories that all audiences, could understand and feel.
I produced a series of video stories, based on the Thameslink network in London and the S-Bahn in Copenhagen. Each story shows how new digital train control and signalling changes the everyday experience of travelling. The films were shot for use on Siemens Mobility's and Siemens AG's You Tube channel. Alongside the films I produced a stills image library which was designed for use across digital and social storytelling, built to be reused across sales presentations, trade-show identity and corporate brand work.
Client: Siemens Mobility
Role: Creative Producer
Formats: Film and stills
Scope: Films (London and Copenhagen) · multi-use image libraries
Produced via Tea & Water Pictures
Role: Creative Producer
Formats: Film and stills
Scope: Films (London and Copenhagen) · multi-use image libraries
Produced via Tea & Water Pictures
